Rift going free to play
MMO will change the business model in June
Rift, an MMO from Trion Worlds, will adopt a free-to-play business model starting June 12, 2013.
Players will be able to experience the entire game world; every dungeon, every zone, and every level and get full access to all current and future game updates.
All players will be able to explore the entire world of Telara for free and will have access to the expanded in-game RIFT Store where a variety of services - mounts, boosts, wardrobe items, and more - will be available for purchase. An optional subscription will still be available that grants a slew of benefits and bonuses. Trion will celebrate its current and previous subscribers with loyalty and currency rewards for their time spent playing RIFT thus far.
Rift free-to-play kicks off with a content update 2.3, Empyreal Assault, which will open up a new zone, world event, chronicle and more. Empyreal Assault and the free model will launch on June 12th, 2013.

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