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NHL 12 posts first week franchise sales record
Franchise sells 450k copies in first week, up over last year
Electronic Arts has announced the launch of NHL 12 was a success.
Based on internal estimates, NHL 12 had its biggest launch week in franchise history with more than $27 million generated at retail worldwide, selling through more than 451,000 copies. First week unit sales of NHL 12 were up 19 percent across Europe and North America.
“The fan response to NHL 12 has been incredible, and we’re delighted to expand the franchise to Facebook next month,” said Andrew Wilson, Executive Vice President, EA SPORTS. “NHL 12 is our most exciting hockey game ever, with more than 300 gameplay improvements and the ability to play with some of the NHL’s greatest legends.”
Fans logged more than 6.9 million online connected game sessions last week (Sept. 13-19), which marks the most online games played in one week in franchise history and 17 percent more than last year’s opening week.
NHL launched Sept. 9 in Europe and Sept. 13 in North America for Xbox 360 and PlayStation 3.
Based on internal estimates, NHL 12 had its biggest launch week in franchise history with more than $27 million generated at retail worldwide, selling through more than 451,000 copies. First week unit sales of NHL 12 were up 19 percent across Europe and North America.
“The fan response to NHL 12 has been incredible, and we’re delighted to expand the franchise to Facebook next month,” said Andrew Wilson, Executive Vice President, EA SPORTS. “NHL 12 is our most exciting hockey game ever, with more than 300 gameplay improvements and the ability to play with some of the NHL’s greatest legends.”
Fans logged more than 6.9 million online connected game sessions last week (Sept. 13-19), which marks the most online games played in one week in franchise history and 17 percent more than last year’s opening week.
NHL launched Sept. 9 in Europe and Sept. 13 in North America for Xbox 360 and PlayStation 3.
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