Dead Island wins Gold at the Cannes Lions 2011
Cinematic trailer for upcoming zombie game wins film award
UK based animation studio Axis and their client Deep Silver have confirmed that the Dead Island Announcement Trailer won Gold at the Cannes Lions International Festival of Creativity.
The Dead Island trailer took the honours in the Internet Film category where it was one of forty-one films short-listed from hundreds of entries. Georg Larch and Anton Borkel, from Deep Silver, collected the award at the ceremony on Saturday 25th June.
‘We are overwhelmed to see the Dead Island trailer pick up an award at an even as prestigious as the Cannes Lions’ said Axis Executive Producer, Richard Scott.
‘It goes to prove that the dedication shown by director Stuart Aitken and all of the Axis team has really paid off. I also want to give great credit to all the Deep Silver team because without their daring strategy and belief in what we could do this project could have been so different’ Scott continued.
The Cannes Lions International Festival of Creativity is a celebration of creativity in communications and is a global meeting place for advertisers, advertising and communication professionals.
The Dead Island trailer took the honours in the Internet Film category where it was one of forty-one films short-listed from hundreds of entries. Georg Larch and Anton Borkel, from Deep Silver, collected the award at the ceremony on Saturday 25th June.
‘We are overwhelmed to see the Dead Island trailer pick up an award at an even as prestigious as the Cannes Lions’ said Axis Executive Producer, Richard Scott.
‘It goes to prove that the dedication shown by director Stuart Aitken and all of the Axis team has really paid off. I also want to give great credit to all the Deep Silver team because without their daring strategy and belief in what we could do this project could have been so different’ Scott continued.
The Cannes Lions International Festival of Creativity is a celebration of creativity in communications and is a global meeting place for advertisers, advertising and communication professionals.

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