Call of Duty: Black Ops posts record profits
A new record is set with $650 million-worth sold in five days
Activision announced today that Treyarch's Call of Duty: Black Ops has shattered theatrical box office, book and video game sales records for five-day worldwide sell through in dollars. The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision's previous five-day worldwide record of $550 million set by last year's Call of Duty: Modern Warfare 2, according to internal Activision estimates.
"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media."
In addition to beating all previous first-and five-day box office, book and video game sell-through records, Call of Duty: Black Ops set two new records on Xbox LIVE. "With a record breaking performance on Xbox LIVE, Call of Duty: Black Ops has already carved out its legacy as one of the biggest video games in history," said Don Mattrick, president of the interactive entertainment business at Microsoft. "We congratulate our partners at Activision and Treyarch and are proud to continue offering the best Call of Duty experience to our 25 million global Xbox LIVE members by launching all Call of Duty map packs first on Xbox 360."
The game also was a tremendous success on the PlayStation 3 and the best-selling video game launch of all time on Amazon.com and at GameStop. "Call of Duty: Black Ops has been an incredible success on PlayStation 3," said Jack Tretton, President and CEO of Sony Computer Entertainment of America. "Treyarch's latest efforts are driving unprecedented traffic to the PlayStation Network with the flagship online experience this holiday season."
Call of Duty: Black Ops is now in stores of PC, Xbox 360, and Playstation 3.
"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media."
In addition to beating all previous first-and five-day box office, book and video game sell-through records, Call of Duty: Black Ops set two new records on Xbox LIVE. "With a record breaking performance on Xbox LIVE, Call of Duty: Black Ops has already carved out its legacy as one of the biggest video games in history," said Don Mattrick, president of the interactive entertainment business at Microsoft. "We congratulate our partners at Activision and Treyarch and are proud to continue offering the best Call of Duty experience to our 25 million global Xbox LIVE members by launching all Call of Duty map packs first on Xbox 360."
The game also was a tremendous success on the PlayStation 3 and the best-selling video game launch of all time on Amazon.com and at GameStop. "Call of Duty: Black Ops has been an incredible success on PlayStation 3," said Jack Tretton, President and CEO of Sony Computer Entertainment of America. "Treyarch's latest efforts are driving unprecedented traffic to the PlayStation Network with the flagship online experience this holiday season."
Call of Duty: Black Ops is now in stores of PC, Xbox 360, and Playstation 3.
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