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Tuesday August 19, 2025
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Embracer Group acquires Middle-earth Enterprises and more

Media holding company gets the rights to more major franchises

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Embracer Group AB (formerly Nordic Games Licensing AB and THQ Nordic AB), a Swedish video game and media holding company, has announced that they have made additional large acquisitions.

In all, this week's announcement sees them purchase Bitwave Games, Gioteck, Limited Run Games, Singtrix, Tatsujin, and Tuxedo Labs.

They also have entered into an agreement to acquire Middle-earth Enterprises, a division of The Saul Zaentz Company, which owns a vast intellectual property catalogue and worldwide rights to motion pictures, video games, board games, merchandising, theme parks, and stage productions relating to the fantasy literary works The Lord of the Rings trilogy and The Hobbit by J.R.R. Tolkien, as well as matching rights in other Middle-earth-related literary works authorized by the Tolkien Estate and HarperCollins, which have yet to be explored.

Middle-earth Enterprises will be a part of the newly founded operative group Embracer Freemode. The company will continue to operate independently under the existing Middle-earth Enterprises leadership team, working closely with Embracer Freemode management and other Embracer operative groups to foster opportunities, growth and synergies within the Group to continue to build and expand the great franchise.

Further, Embracer Group, through its wholly owned subsidiary Saber Interactive, has entered into an agreement to acquire 100 percent of the shares of US developer and publisher Tripwire Interactive. Tripwire Interactive is known for the Killing Floor and Rising Storm series and their recent game Maneater, as well as their publishing division Tripwire Presents.

Embracer Group AB has continued to grow over the past two years, just recently purchasing multiple Square Enix studios and IPs, Gearbox Entertainment, and more.

Embracer Group AB

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