Halo 4 Launches Worldwide

Microsoft and 343 Industries have announced that the Master Chief is back, as Halo 4 has arrived in stores across the globe.

In London, a massive illuminated glyph soared over the River Thames, a symbol of the new threat that has awakened in Halo 4. The glyph, which measures 50 feet in diameter and weighs 3.2 tons, was illuminated by 113,096 LED lights and represents one of the largest objects ever to be flown by helicopter as a lighting art performance.

On Oct. 30, the European country of Liechtenstein was reimagined into a real-life replica of the “Halo” universe, marking the first time a brand has taken over an entire country for an entertainment launch. For one day only, Xbox 360 transformed some of the country’s most iconic landmarks, including a 13th-century castle and a working mine, to create an alternate universe in the heart of Europe.

“Halo 4 marks a rebirth and a new beginning for one of the most beloved and iconic franchises in the modern history of entertainment,” said Phil Spencer, corporate vice president of Microsoft Studios. “Over the past decade, the Halo franchise has become a bona fide pop culture phenomenon, and Halo 4 promises to take the franchise to a new level and set the stage for the next decade of Halo.”

With the launch of Halo 4 coinciding with Election Day, Microsoft Corp. is amplifying its get-out-the-vote campaign, which kicked off earlier this year in collaboration with Rock the Vote, to encourage Halo and Xbox LIVE fans to exercise their civic duty before jumping into the game.

The game was developed by Microsoft Studios’ 343 Industries exclusively for the Xbox 360. If you want to find out more, be sure to read our Halo 4 Review.

 

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