Assassin's Creed: Brotherhood sets record pre-orders
Ubisoft's Pre-Order Records broken by the upcoming title
Today Ubisoft announced that Assassin's Creed Brotherhood, launching November 16 in North America and November 18 in Europe for the Microsoft Xbox 360and PlayStation 3 has surpassed all other Ubisoft video game releases in worldwide pre-orders. The marketing campaign for Assassin’s Creed Brotherhood is also one of the biggest marketing investments in Ubisoft's history.
The buzz for Assassin’s Creed Brotherhood remains high and continues to grow as the marketing, promotions and public relations campaigns progress to culminate in a worldwide television and online advertising effort that extends far beyond the game’s launch date. In addition, Ubisoft’s retail partners will host an unprecedented amount of midnight store openings in locations across the globe.
Said Olivier Ernst, managing director, Ubisoft Canada: “As evidenced by the record number of pre-orders and the success of the multiplayer beta, consumers can‘t wait to get their hands on Assassin’s Creed Brotherhood, and we’re looking forward to delivering them an experience they’ll never forget.”
Following two title releases, the Assassin's Creed franchise has sold more than 19 million units worldwide, and the success of Assassin's Creed extends beyond video games. Fans passionate about the brand can enjoy original stories and dive further into the brand through novels, comics, an animated story, an art book, apparel, figurines and a new game on Facebook platform.
Assassin’s Creed Brotherhood will be available on Windows PC in early 2011.
The buzz for Assassin’s Creed Brotherhood remains high and continues to grow as the marketing, promotions and public relations campaigns progress to culminate in a worldwide television and online advertising effort that extends far beyond the game’s launch date. In addition, Ubisoft’s retail partners will host an unprecedented amount of midnight store openings in locations across the globe.
Said Olivier Ernst, managing director, Ubisoft Canada: “As evidenced by the record number of pre-orders and the success of the multiplayer beta, consumers can‘t wait to get their hands on Assassin’s Creed Brotherhood, and we’re looking forward to delivering them an experience they’ll never forget.”
Following two title releases, the Assassin's Creed franchise has sold more than 19 million units worldwide, and the success of Assassin's Creed extends beyond video games. Fans passionate about the brand can enjoy original stories and dive further into the brand through novels, comics, an animated story, an art book, apparel, figurines and a new game on Facebook platform.
Assassin’s Creed Brotherhood will be available on Windows PC in early 2011.

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