Porsche and Microsoft sign multi-year agreement for Forza series
The German car brand to feature in Forza Horizon 3 and future projects
At the New York International Auto Show today, Porsche and Microsoft’s Turn 10 Studios announced a six-year partnership to collaborate on a suite of co-branded initiatives for Porsche and the Forza franchise.
The partnership kicks off today with open registration for Porsche’s esports sponsorship debut in Forza Racing Championship Season 3: The Porsche Cup.
Kicking off ForzaRC this year is the Forza Racing Championship 2017 New York Invitational Presented by Porsche on April 15-16 at Microsoft’s flagship store on Fifth Avenue, showcasing 18 of ForzaRC’s Elite players from around the world competing for a chance to win $25,000 in cash prizes, plus a Drift competition between two of ForzaRC’s top drifters.
Following the Invitational, Season 3 players can participate in two different competitions in Forza Motorsport 6 for Elite drivers and Forza Horizon 3 for casual players. Players will get the chance to race in a wide variety of Porsche models over four weeks of intense competition, culminating in a finals event at a special location, where winners will take home $100,000 in cash prizes.
Also available today, the Forza Horizon 3 Porsche Car Pack adds seven acclaimed Porsche vehicles to the open world of Australia’s Horizon Festival, including cars new to Forza and making their debut on this console generation. The DLC includes the 1960 718 RS 60, 2016 911 GT3 RS, the 2016 Cayman GT4, the recently launched 2017 Panamera, and more.

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