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Wednesday September 17, 2025
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Sega acquires Demiurge Studios

Mobile Division of SEGA aims to boost Western portfolio

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SEGA Networks, the Mobile Division of SEGA, has announced a trio of investments aimed at bolstering its foothold in the Western market.

The publisher has acquired Demiurge Studios, the independent game maker out of Cambridge, Massachusetts. It also has established a majority share in San Francisco-based Ignited Artists, a gaming start-up currently prototyping their first title. Additionally, SEGA Networks has made a strategic investment in UK-based gaming studio Space Ape Games.

Founded in 2002, Demiurge Studios are best known for the PC version of the original Mass Effect, as well as Shoot Many Robots in 2012. The studio has made the transition into mobile gaming in 2008 and found success with Marvel Puzzle Quest. CEO Albert Reed will be joining SEGA Networks as VP of Product Management while also retaining his title of studio head.

The move is par for the course for SEGA, a publisher has been shifting all focus to mobile and free to play game development in recent years.

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