Report says video games are among the top Holiday items this year

Approximately 79 million Americans intend to purchase video games during the holiday season, according to new market research and analysis released today by the Entertainment Software Association (ESA).

The report found that video games and related items are among the top five categories of gifts that Americans plan to buy this holiday season. Physical games and next generation consoles are among the top three categories of video game items most likely to be purchased by gamers. Finally, consumers aged 25 to 44 are planning to spend an average of $219 on video games and game-related content.

The study also found that nearly 30 percent of those who said they intend to buy games and game-related items as gifts also plan to spend more on these items than last year. This demand is driven by a line-up of Fall video game releases, and the launch of new next generation video game consoles, including the Xbox One and PlayStation 4.

The NPD Group conducted the survey for ESA among a U.S. representative sample of approximately 3,000 individuals over the age of 13. Survey respondents said they currently play video games on at least one system or device, such as a smartphone, video game console, portable game console, computer, or other game system.

Share: