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Wednesday September 17, 2025
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ESAC releases Canadian Gamer demographics

Profile of Canadian Gamers revealed through research

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The ESAC, Entertainment Software Association of Canada, has released some research numbers from 2011/2012 that paint a picture of what Canadian gamers are like.

Aside from always being sorry, eh, with over 50% of males between the ages of 13 and 17 claim to play video games daily. A majority of gaming time (53%) is spent with shooters.

Adult males 18-34, meanwhile, prefer RPGs with 42% and Action/Adventure games at 41%. Older males over the age of 50 stick primarily to card and educational/puzzle games.

The survey also included girls, which are much more heavily invested in card and casual games on personal phones and PCs, as compared to male's preference for consoles. Only 20% of women in the 13-17 range play games daily.

Data in this demographic was from NPD's Canadian Gamer 2012 custom research. The results were gathered from almost 3000 adults, 527 teens (13-17) and 687 kids (6-12). See the image below for full stats, click to enlarge.


Canadian Gamer Data 2012 ESAC
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