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Thursday September 18, 2025
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E3 2012 attendance peaks at 46,000

Show pulls in solid numbers, could move next year

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45,700 video game industry professionals, investor analysts, journalists, and retailers from 103 countries attended last week's Electronic Entertainment Expo (E3 2012) in Los Angeles, the Entertainment Software Association (ESA) announced today.

Owned by ESA, E3 resulted in an estimated 30,000 total hotel room nights and generated nearly $40 million in revenue for the city. Approximately 200 exhibitors showcased the latest in computer and video game hardware and software.

"E3 2012 focused and harnessed the passion, energy, and excitement for video games and propelled our industry into the global spotlight. Thanks to our members and exhibitors' remarkable vision, billions of consumers watched and learned about our industry and this incredible intersection of creativity, technology, and content," said Michael D. Gallagher, president and CEO of the ESA, the trade association that represents U.S. computer and video game publishers.

More than 300 buyers from retailer stores and chains worldwide participated in E3's VIP Retailer Program—an elite service that provides buyers top-level concierge, travel, and hosting services.

However, E3 could leave Los Angeles in 2013. The organizer is unhappy with plans to remodel the convention centre next year, and so far has not renewed its contract with the building beyond this year. Reports suggest San Francisco, New York, Chicago and New Orleans could all be in the running as new locations. ESA has stated it will announce dates and a host-city for E3 2013 in the coming weeks.
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