THQ to focus on core games, exit kids entertainment market
New Company of Heroes incoming, Saints Row The Third sells 3.8 million as publisher outlines plans
THQ has announced its updated business strategy as the company exits traditional kids’ licensed video games and focuses on its core video game franchises and digital initiatives for the future.
As part of the alignment, THQ is in the process of exiting its relationships with kids’ licensed entertainment companies but will continue to sell certain previously released titles.
“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, President and CEO, THQ. “The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title.”
The company’s five internal studios are developing games aligned to several of THQ’s key franchises, including the upcoming launch of UFC Undisputed 3 and Darksiders II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Désilets and his team.
THQ plans to reveal more of its new business model on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.
As part of the alignment, THQ is in the process of exiting its relationships with kids’ licensed entertainment companies but will continue to sell certain previously released titles.
“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, President and CEO, THQ. “The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title.”
The company’s five internal studios are developing games aligned to several of THQ’s key franchises, including the upcoming launch of UFC Undisputed 3 and Darksiders II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Désilets and his team.
THQ plans to reveal more of its new business model on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.
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