Katy Perry to join The Sims game development
Collaboration with singer kicks off with themed Collector Edition for The Sims 3 Showtime Expansion Pack
Electronic Arts has announced the beginning of an extensive and exclusive creative collaboration between Katy Perry and The Sims franchise.
In collaboration with Perry, the Sims Studio plans to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods. The relationship kicks off with a special Collector’s Edition for The Sims 3 Showtime, launching in March 2012. Katy Perry will also be featured in all-new advertising and marketing campaigns for the brand.
“Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,” said Steve Schnur, Worldwide Executive of Music for EA. “Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims 2 series quickly became the most popular Simlish music video to date.”
Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games. Katy Perry will also be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.
Available for pre-order** today, players can make their rise to fame in The Sims™ 3 Showtime Katy Perry Collector’s Edition. This Collector’s Edition includes The Sims 3 Showtime Expansion pack, plus downloadable content including an Ultimate Stage bonus venue, iconic Katy Perry themed items, and an exclusive poster. This iconic content includes fashions, a guitar, a hairstyle and various Katy Perry themed stage props.
In The Sims 3 Showtime, the latest expansion pack to The Sims 3, will be released on PC in March.
In collaboration with Perry, the Sims Studio plans to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods. The relationship kicks off with a special Collector’s Edition for The Sims 3 Showtime, launching in March 2012. Katy Perry will also be featured in all-new advertising and marketing campaigns for the brand.
“Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,” said Steve Schnur, Worldwide Executive of Music for EA. “Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims 2 series quickly became the most popular Simlish music video to date.”
Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games. Katy Perry will also be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.
Available for pre-order** today, players can make their rise to fame in The Sims™ 3 Showtime Katy Perry Collector’s Edition. This Collector’s Edition includes The Sims 3 Showtime Expansion pack, plus downloadable content including an Ultimate Stage bonus venue, iconic Katy Perry themed items, and an exclusive poster. This iconic content includes fashions, a guitar, a hairstyle and various Katy Perry themed stage props.
In The Sims 3 Showtime, the latest expansion pack to The Sims 3, will be released on PC in March.
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