Play4Free brand reaches 25 Million players
Various free to play titles from EA gather impressive player numbers
Electronic Arts has announced today that its free-to-play gaming community has reached 25 million active players worldwide.
Two flagship titles, Battlefield Heroes and Need for Speed World, each reached 10 million registered players earlier this month. In addition, Battlefield Play4Free, Dragon Age Legends, Battleforge and Lord of Ultima bring the total community across the 25 million mark, with a combined 5 million players.
To celebrate this milestone, EA is thanking the community with the release of several special edition virtual items. Battlefield Heroes players can redeem the following promo code, EQ9M-TYYT-TXR3-5GU3, for 300 Battlefunds from today until January 17th, 2012; which can be used to purchase in-game weapons, vanity items, widgets, and more. In Need for Speed World, from today until January 17th, 2012, players can redeem promo code, EWPD-3KGA-VBVF-9HYS, for 750 SpeedBoost that can be used towards the purchase of licensed cars, performance upgrades and a wide variety of aftermarket parts.
“Developing a community of 25 million players is a remarkable achievement. It is a testament to the explosive growth of the free-to-play market and a reflection of EA’s commitment to spearheading the digital transformation. We plan to continue to innovate in the category, introduce new gameplay that delights players and keeps them coming back for more,” said Sean Decker, Play4Free, Vice President.
Two flagship titles, Battlefield Heroes and Need for Speed World, each reached 10 million registered players earlier this month. In addition, Battlefield Play4Free, Dragon Age Legends, Battleforge and Lord of Ultima bring the total community across the 25 million mark, with a combined 5 million players.
To celebrate this milestone, EA is thanking the community with the release of several special edition virtual items. Battlefield Heroes players can redeem the following promo code, EQ9M-TYYT-TXR3-5GU3, for 300 Battlefunds from today until January 17th, 2012; which can be used to purchase in-game weapons, vanity items, widgets, and more. In Need for Speed World, from today until January 17th, 2012, players can redeem promo code, EWPD-3KGA-VBVF-9HYS, for 750 SpeedBoost that can be used towards the purchase of licensed cars, performance upgrades and a wide variety of aftermarket parts.
“Developing a community of 25 million players is a remarkable achievement. It is a testament to the explosive growth of the free-to-play market and a reflection of EA’s commitment to spearheading the digital transformation. We plan to continue to innovate in the category, introduce new gameplay that delights players and keeps them coming back for more,” said Sean Decker, Play4Free, Vice President.
In December, the Play4Free studio Phenomic announced their new upcoming browser based MMO strategy title, Command & Conquer Tiberium Alliances, which is now in closed Beta.
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