Sports Illustrated partners with EA and NFS The Run
2011 Sports Illustrated Swimsuit cover models to appear in the upcoming racing game
Electronic Arts and Sports Illustrated have announced details of an exclusive marketing partnership between the Need for Speed and Swimsuit franchises.
The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles in Need for Speed The Run. In addition, the partnership powers a new SI subscription bundled offer featuring Need for Speed The Run assets and both EA and SI will execute significant cross-promotion across in-game, TV and social media.
“We’re thrilled to be working with Sports Illustrated to deliver the biggest, fastest, and sexiest entertainment event of the holiday with Need for Speed The Run,” said Steve Seabolt, Vice President of Global Brand Partnerships at EA. “With a global reach and a quality standard that’s comparable to what we achieve in our games, Sports Illustrated makes the perfect partner.”
As part of the partnership, Sports Illustrated and Electronic Arts are producing “The Making of Need for Speed The Run” DVD which will be included in a Sports Illustrated subscription offer whereby new subscribers will receive a six month All Access subscription to SI, Need for Speed The Run video game and the DVD (for $49.95).
“There are only a few companies that deliver upon the promise of excitement and innovation with every new product launch and EA stands at the top of that list,” said Frank Wall, Vice President and Publisher of Sports Illustrated. “I’m sure that the millions Swimsuit fans will be excited to see Irina and Chrissy behind the wheel and millions more will be introduced to franchise in a fun and unexpected way.”
Developed by Black Box, Need for Speed The Run will be available November 15 for the Xbox 360, PlayStation 3, and Windows PC.
The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles in Need for Speed The Run. In addition, the partnership powers a new SI subscription bundled offer featuring Need for Speed The Run assets and both EA and SI will execute significant cross-promotion across in-game, TV and social media.
“We’re thrilled to be working with Sports Illustrated to deliver the biggest, fastest, and sexiest entertainment event of the holiday with Need for Speed The Run,” said Steve Seabolt, Vice President of Global Brand Partnerships at EA. “With a global reach and a quality standard that’s comparable to what we achieve in our games, Sports Illustrated makes the perfect partner.”
As part of the partnership, Sports Illustrated and Electronic Arts are producing “The Making of Need for Speed The Run” DVD which will be included in a Sports Illustrated subscription offer whereby new subscribers will receive a six month All Access subscription to SI, Need for Speed The Run video game and the DVD (for $49.95).
“There are only a few companies that deliver upon the promise of excitement and innovation with every new product launch and EA stands at the top of that list,” said Frank Wall, Vice President and Publisher of Sports Illustrated. “I’m sure that the millions Swimsuit fans will be excited to see Irina and Chrissy behind the wheel and millions more will be introduced to franchise in a fun and unexpected way.”
Developed by Black Box, Need for Speed The Run will be available November 15 for the Xbox 360, PlayStation 3, and Windows PC.
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