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E3 2011 was a success, claims organizer

Next year's show already booked

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The Entertainment Software Association (ESA) has announced that 46,800 video game industry professionals, investor analysts, and retailers attended E3 2011.

The global computer and video game trade show closed after more than 200 exhibitors unveiled the latest interactive entertainment hardware and software that will hit store shelves this holiday season and next year. ESA also revealed that E3 2012 will occur June 5-7, 2012, in Los Angeles at the Los Angeles Convention Center. E3 2011 contributed more than an estimated $25 million in revenue to the city of Los Angeles.

“This year’s E3 propelled video games to the pinnacle of the entertainment world. The industry’s innovation, creativity, and excitement combined to show the world the ultimate entertainment experience,” said Michael D. Gallagher, president and CEO of the ESA, the trade association that represents U.S. computer and video game publishers and owns E3. “The positive news generated by the event reached all parts of the world, and we are looking forward to building on this great momentum in 2012.”

“E3 2011 was phenomenal,” noted Gordon Bellamy, executive director of the International Game Developers Association. “The event showcased the best of our craft and the outstanding work of the industry’s developers. E3, once again, proved that video games are a dominant force in entertainment and are changing the way we live, work, and play.”

In addition to serving as the launch pad for numerous hardware and software announcements, this year’s show featured more than 120 retail companies from 18 countries that participated in E3’s VIP Retailer program. Overall international participation in the event grew with representatives coming from 106 countries—up from 90 in 2010.

New Game Network's own E3 2011 coverage continues all through this week, including new videos and previews. So stay tuned!

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