Ubisoft to refresh Assassin's Creed franchise development

Ubisoft has announced an updated company structure and a new approach for the future of Assassin’s Creed franchise.

In a new blog post, the company says it will now be working in a collaborative, cross-studio structure between Ubisoft Montreal and Ubisoft Quebec that will guide, grow, evolve, and define the overall future of Assassin’s Creed that includes an important upcoming, early-in-development project codenamed Assassin’s Creed Infinity.

The new cross-studio, collaborative structure will be led by Marc-Alexis Côté, who will serve as executive producer of the Assassin’s Creed franchise. Côté will be joined by Ubisoft Montreal’s Étienne Allonier, brand director for Assassin’s Creed for the last 10 years, and their respective teams.

Joint production efforts on Assassin’s Creed Infinity will be headed up by Ubisoft Montreal’s Julien Laferrière who has been named senior producer, overseeing production at both studios. Creative leads for Assassin’s Creed Infinity will be a cross-studio collaboration, as well. Jonathan Dumont and Clint Hocking will share leadership as creative directors, overseeing their respective teams at Ubisoft Quebec and Ubisoft Montreal.

"Rather than continuing to pass the baton from game to game, we profoundly believe this is an opportunity for one of Ubisoft’s most beloved franchises to evolve in a more integrated and collaborative manner that’s less centered on studios and more focused on talent and leadership, no matter where they are within Ubisoft."

Ubisoft has said the Assassin’s Creed franchise has thus far sold over 155 million units since the first entry in 2007.