EA extends agreement with UEFA
FIFA game series continues to be popular across the globe
Electronic Arts has announced a multiyear UEFA license extension, for its FIFA video game series.
EA SPORTS FIFA 21 was the best-selling game in the United Kingdom in 2020, it is continually one of the most popular games worldwide, and the EA SPORTS FIFA franchise has now sold more than 325 million units over its lifetime. Additionally, there are more players playing EA SPORTS FIFA 21 than the eventual record-breaking EA SPORTS FIFA 20 at this point in their respective product cycles.
To date, over 150 million minutes of UEFA Champions League football have been played in EA SPORTS FIFA games on console and PC. The new license extension gives the EA SPORTS FIFA ecosystem exclusive rights to UEFA Champions League, as well as the UEFA Europa League and UEFA Super Cup. The partnership is also poised to help grow the eChampions League.
FIFA 21 was released last Fall on current and next-gen consoles.