Activision Blizzard and Google enter multi-year agreement

Activision Blizzard and Google have announced a multi-year strategic relationship.

With hundreds of millions of monthly active users around the world, Activision Blizzard sought a partner to help enhance its gaming infrastructure, as well as deliver superior, low-latency player experiences. The company turned to Google Cloud because of its highly reliable global footprint, advanced data analytics and artificial intelligence (AI) capabilities, and commitment to open source.

Players are promised premium network quality-of-service, including low latency and packet loss when playing high-fidelity games on any device. Activision Blizzard can also tap into Google Cloud's AI tools to offer curated recommendations for in-game offers and differentiated gaming experiences.

Additionally, beginning this week, YouTube will host the official live broadcasts of Activision Blizzard's esports leagues and events including the newly created Call of Duty League, Overwatch League, Hearthstone Esports, and more. All competitions will be livestreamed on each league's YouTube channel and will include archived and other special content.

Google says this collaboration with Activision Blizzard represents Google's ongoing commitment to supporting game developer success around the globe.

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