EA Sports partners with Real Madrid FC

Electronic Arts and Real Madrid C.F. have announced that they have signed a three year partnership that will see EA SPORTS become the exclusive and official videogame partner of one of the world’s most popular football clubs.

As part of the partnership, FIFA 16 will include updated 3D head scans of fourteen of Real Madrid’s most popular players. New player likeness for Cristiano Ronaldo, Sergio Ramos, James Rodriguez, Luka Modrić, Karim Benzema, and others will appear in the game.

The partnership extends into the real world with Bernabéu, Real Madrid’s home pitch, occasionally displaying player celebrations rendered with FIFA 16 after home team goals. Those visiting the stadium will also have a chance to get a hands-on experience with FIFA 16 in a new experiential area. In addition, fans can expect to see EA SPORTS content in the stadium and on Real Madrid’s digital channels.

Real Madrid C.F. joins other EA SPORTS partner clubs around the world from top leagues including Spain’s La Liga, the Barclays Premier League in England, and Ligue 1 in France, among others.

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