Game Branding
An Editorial discussing the many ways franchises attempt to secure their place in the market
In the end you’re stood clawing at the dust of the projects crushed dreams and food colorant with your sore and sweaty hands. You think the shear crushing pain of this failed endeavor that has come crashing down on you like anvils full of angry review websites and magazines would be punishment itself.
It isn’t.
You are now forced by the company’s executive to go around to the forty people that actually bought your game and let them dropkick you in the crotch. Only then will you have truly learned your lesson. That is, until you get the green light to start on Sonic Free Riders 2.

One more thing, I’m not directing all this unbridled hate at Sonic, more so at the industry that perpetuates his continued existence. There’s flogging a dead horse and then there’s continually hammering it to the point where it’s reached an atomic state.
You’re certainly not the only franchise guilty of it. Look at Mario, the man has so many jobs and commitments that the stress of it all is probably getting to him. I wouldn’t be surprised if his next Wii incarnation is one where you get to hang him using the Wiimote to tie the noose and push the chair away. He isn’t even a real Doctor!
To reiterate, I love you Sonic, I really do. It’s just soon I feel like I’ll have to break into that assisted living facility you’re trapped in and smother you with Tails while weeping about the death of my childhood.

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