To buy, or not to buy
Adverts for games are everywhere. How much influence do they really have?
I immediately ran out and bought a DS after seeing that...that was of course after I had finished pleasuring myself to Liv...damn your sexy nightwear. It’s still the same question though; why would I want to buy it? Where do I make the connection that goes Liv Tyler>Brain Training>Me buy one. The only conclusion is that the celebrity endorsing the product acts like a shiny thing to a magpie; to draw consumers’ attention to the product and actually take notice of it. Perhaps the company wants us to think ‘well if a A-list Hollywood celebrity has a DS and looks like they’re having a damn good time then maybe if I buy one, I’ll become a celebrity’. Let me stop you there simpleton, you will not.
Adverts are mainly for the less ‘computer savvy’ I believe. The ones in the ‘know’ are already well aware of the games they want to get. We’ll read magazines, keep up to date with news from various games sites and play demos and beta tests. We’re already aware of what looks good to us and can make an informed decision on whether we want to buy it.
The myriad of ways we can see a preview or games news is something that has become more prominent with the dawn of the current gen consoles. Through Playstation Store and Xbox Market place the companies have free advertising reins. They can recommend us demos, show us trailers and offer interviews and behind the scenes looks at upcoming releases. However, if you’ve owned a PC then this is old news, which has been there for ages. I think this is because on the PC you’ve always had everything integrated, internet, services and the game have always been one entity. With last gen consoles they had always been very separate, that’s why the magazines and demo disks were needed. Now I believe they are dying out so advertising is the last vestige to try and rope the general populace in to buying the product.
You think that’s the hard part over and done with? Planting the seed of desire? You have to then muster up the courage and resolve to actually purchase the game. That may mean venturing to your nearest electronic retailer like a man readying himself to jump out of a plane and not knowing whether your chute has been replaced with cutlery. You’re palms are sweaty, there’s a knot of anticipation in your stomach, forget marriage or the birth of your child. This is the most important and fulfilling day in your life. Everything that you ever did has been leading up to this point. BUY!
Share:
Comments
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Aug 23, 2010 20:25:32 (Aug 23, 2010 20:25)
