Club Nintendo program to be discontinued

After more than six years, Club Nintendo is preparing to shut down, the publisher has announced.

Nintendo’s loyalty-based program rewarded members with a variety of items, such as downloadable games, Nintendo posters or character figures in exchange for Coins that members earned by registering products or completing surveys. Club Nintendo members in the United States and Canada can earn additional Coins through the end of March, and can redeem those Coins through the end of June.

"We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters. We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances," said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing.

Nintendo will add a number of physical reward options for members in February. Members will also be able to choose from a lineup of many downloadable games. As a gift to Club Nintendo members, the Flipnote Studio 3D software will be available to download for free in February. The ability to create a new Club Nintendo account will end on March 31.

Nintendo of America promises to announce a new customer loyalty program at a later date.

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