Activision claims Advanced Warfare has highest grossing launch of 2014
Call of Duty franchise tops $10 billion in sales
Activision has announced that Call of Duty: Advanced Warfare is the biggest entertainment launch of the year in terms of revenue.
"Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined," said Bobby Kotick, CEO of Activision Blizzard.
No actual sales figures were provided, however. The claim is based on Call of Duty: Advanced Warfare retail and digital sell-through, and reported movie, music, and book gross sales, each for the first week following initial launch, according to publicly-available data, retail customer sell-through information, and internal Activision estimates. This is the second shooter this year to set records for the company, after Destiny's $500+ million haul on debut.
Activision also claims that Call of Duty: Advanced Warfare is the highest-selling digital launch in console history according to Xbox Live, PlayStation Network and internal Activision estimates.
Engagement for Sledgehammer Games' newest entry is also high, with gamers playing more than 370 million online matches in its first week of release, and leveling up over 200 million times in online multiplayer modes.
Call of Duty: Advanced Warfare was released earlier this month on PC, Xbox 360, Xbox One, PS3, and PS4.