Platform: PlayStation 3
Contest lets fans name a Skylanders character
Winning entry will appear in the next game, get huge scholarship
Frito-Lay North America division and Activision Publishing have announced a promotion that offers fans a unique opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.
Between now and March 21, 2014, fans 18 years and older can visit www.fritolay.com/skylanders to select one of three potential heroes they want to see come to life in the next Skylanders game. Once their Skylanders selection is made, contestants then submit a suggested name and a 200-character or less inspiration for the name they chose.
In May, one fan-created name for each of the three potential heroes will be selected by a panel of judges from Activision and Frito-Lay, and announced as finalists. Fans 13 years and older will be invited to vote online for the hero they want to see debuted in the next Skylanders game. Later this year, the winning hero will be revealed and the fan behind the creation of the hero's name will be awarded a $100,000 scholarship. The winning name submission will also become the official name for that Skylanders hero and will appear in a variety of places such as on Skylanders packaging and even in the Skylanders game.
To further the promotion, specially marked Frito-Lay variety packs sold in the US will include coupons for select Skylanders products and details on the entry and voting phases of the promotion. This spring, variety packs will include a $5 off coupon for a Skylanders SWAP Force Starter Pack.
The $2 billion Skylanders franchise saw its latest entry, Skylanders SWAP Force, launch in October 2013.