EA to donate SimCity DLC profits to Red Cross

First ever videogame collaboration for the Red Cross with unique DLC

Posted on Sep 17, 2013 - 8:18pm EST

Electronic Arts and 10 National Red Cross Societies across the globe today announced the first ever multi-country collaboration to enable SimCity players to provide assistance to real people.

When a natural disaster strikes in-game cities, players can supplement the available in-game emergency services with additional assistance from the Red Cross relief centres by purchasing the Red Cross branded digital content.

The Red Cross DLC will be available for a year starting today and costs £7.99. EA will give eighty percent of the player’s payment (less applicable taxes) for the Red Cross downloadable content, with a minimum of $100,000, to support humanitarian services of the participating Red Cross National Societies.

“This creative partnership with SimCity will help us reach a new audience and raise awareness of the work of the Red Cross during real world disasters," said Mark Astarita, Director of Fundraising at the British Red Cross. “This will bring the Red Cross to life for gamers in an exciting and interactive way while raising vital funds to support our work helping people in crisis in the UK and overseas.”

The Red Cross set is available only in Denmark, Finland, France, Germany, Italy, Norway, Spain, Sweden, United Kingdom, and the United States. It will help the Red Cross organizations in those nations.