EA signs agreement with F.C. Barcelona
EA becomes official video game partner of the soccer club
Electronic Arts and F.C. Barcelona today announced they have agreed to a three-year partnership that will make EA SPORTS the exclusive official video game partner of the club.
Through the partnership, EA SPORTS captured 3D head scans of 17 F.C. Barcelona stars such as Xavi Hernandez, Gerard Piqué, Cesc Fàbregas, Dani Alves, and Andrés Iniesta, and they will appear as high-quality and authentic 3D digital player models in FIFA 14. In addition, Camp Nou, Barcelona’s home pitch, will be a featured stadium.
F.C. Barcelona and its superstar forward and FIFA 14 cover athlete, Lionel Messi, will become central figures in global marketing, advertising and social media activities for the FIFA franchise. Plus, F.C. Barcelona will host an exclusive videogame tournament later this year to determine the best FIFA 14 player on the squad.
F.C. Barcelona joins other partner clubs including Valencia from Spain’s La Liga, Tottenham Hotspur and Manchester City from Barclays Premier League in England, Borussia Dortmund from the German Bundesliga, Olympique Lyonnais and Paris Saint-Germain F.C. from Ligue 1 in France, and AC Milan in Italy’s Serie A.
FIFA 14 will release in North America on September 24 and worldwide on September 27.
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