EA Sports signs endorsement deal with Javier Hernandez

Electronic Arts has announced that it has signed one of Mexico’s most popular and accomplished footballers, Javier 'Chicharito' Hernandez, to a multi-year endorsement contract.

Chicharito will appear wearing the Mexican national team home kit alongside the world’s top footballer, Barcelona and Argentina superstar Lionel Messi. Fans in the United States will also have the option to choose the global cover featuring only Messi.

Chicharito is a goal scorer beloved by fans in Mexico for his exceptional performances and goal-scoring track record since he took the world stage with the Mexican national team at the 2010 FIFA World Cup South Africa. The 25-year-old is already the fifth highest goal scorer of all-time for the Mexican national team. In addition, Chicharito has gained international exposure for three seasons with Manchester United Football Club.

The multi-faceted partnership will see Chicharito become an EA SPORTS Football Ambassador. He will become the cornerstone of marketing and advertising campaigns in Mexico and North America, featured on packaging and utilized in social media activities.

FIFA 14 will be available in late September for PC, Xbox 360, and PlayStation 3. Versions for Xbox One and PlayStation 4 are also in development.

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