EA Sports and FIFA extend agreement through 2022
Partnership between football organization and games publisher will continue
EA SPORTS, a division of Electronic Arts and the Fédération Internationale de Football Association (FIFA) have announced an extension of their existing licensing agreement until December 31, 2022.
Under the terms of the agreement, EA SPORTS maintains exclusive rights to release FIFA-branded action and management videogames. In addition, EA SPORTS also holds exclusive rights to release the official FIFA World Cup videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.
“EA SPORTS released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong,” said Andrew Wilson, Executive Vice President and Head of EA SPORTS.
The FIFA franchise continues to drive record consumer engagement with over 65 million games played weekly.
Share:
Comments
Who's On?
Activity in the past 10 minutes:
- 291 guests
