Video game ratings are among the most enforced, study finds
Federal Trade Commission says retailers are doing well with following ESRB guidelines
Video game retailers are the most effective at enforcing age-based ratings, Entertainment Software Association has reported.
According to the Federal Trade Commission's (FTC) latest undercover shopper survey, 13- to 16-year-olds, unaccompanied by their parents, were sent into stores and movie theatres to attempt to purchase R-rated movie tickets or DVDs, CDs with a Parental Advisory Label, or Mature-rated video games. Only 13 percent of underage teenage shoppers were able to buy M-rated video games – the highest level of compliance among the industries.
Also, four of the top six video game retailers refused to sell Mature-rated games to more than 90 percent of underage shoppers.
The FTC's 2013 survey marks the fourth report in a row where the video game industry had the strongest performance. These results showcase the work of the Entertainment Software Rating Board (ESRB), the self-regulatory body that assigns ratings for video games and apps.
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