Skylanders franchise earns over $500 million in retail sales

Activision has announced today that according to data from the NPD Group, the Skylanders franchise crossed $500 million in retail sales in the U.S., inclusive of accessory packs and figures, and reached this milestone faster than any other kids' gaming property.

Additionally, together Skylanders Giants and Skylanders Spyro's Adventure figures have outsold the top action figure lines in the toy category in the U.S., outselling such popular toy lines as Beyblade, WWE and Star Wars.

Skylanders Giants video game, the sequel to Skylanders Spyro's Adventure, generated more than $195 million in U.S. sales, inclusive of accessory packs and figures, in 2012. Additionally, Skylanders Giants eclipsed domestic box office sales for each of the top holiday kids feature films including "Wreck-It Ralph" and "Rise of the Guardians" in 2012.

"Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere," said John Coyne, Vice President of Consumer Marketing, Activision Publishing. "We're humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it's gratifying to see kids excited about the adventures that await them both in the digital and physical worlds."

The franchise is supported by a licensing program that includes more than 120 licensees worldwide in categories including Plush, Apparel, Home Décor, Bed and Bath, Party Goods, Board Games and Back to School, among others.

Skylanders Giants is developed by Toys For Bob, an Activision studio located in Novato, California. Skylanders Giants was released in Fall of 2012 for PC, Xbox 360, PlayStation 3, and Wii U.

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