RSS Feeds NGN on Facebook NGN on Twitter NGN on YouTube
Welcome, Guest. Login | Register | PW? ]
Header logo

ESRB teams up with sports franchise to raise awareness

Washington Capitals promote "box checks" for ratings

Posted on
In time for the holiday shopping season, the Entertainment Software Rating Board (ESRB) and the Washington Capitals teamed up to promote awareness of the ESRB rating system among parents.

The ESRB released a Public Service Announcement (PSA) featuring Capitals center Jeff Halpern and goaltender Tomáš Vokoun that aims to make parents more familiar with the ratings information available to help them determine which video games are right for their children. In the ad, the players encourage a father and son to do a "box check" before purchasing a video game, showing them where to find the game's rating symbol and content descriptor on its packaging.

ESRB distributed the 30-second ad to television and radio stations throughout the Washington, D.C. metro area. The PSA also plays on video display boards during Capitals home games and on the Capitals website.

The ESRB's partnership with the Washington Capitals is one of several relationships the organization built with professional sports teams to promote video game ratings. In 2010, the ESRB released PSAs featuring members of the New Orleans Saints and Chicago Blackhawks. These ads and other public awareness efforts have built recognition among parents of the rating system. As a result, 65 percent of parents report regularly checking a game's rating before making a purchase and 98 percent believe the rating system is helpful in choosing games for their children, according to Peter D. Hart Research Associates.

The ESRB also continues to develop new tools to help parents access rating information. Last month the organization released an upgraded version of its ratings search app. Now integrated with voice recognition technology, this tool instantly provides parents with a game's rating summary simply by typing, photographing, or saying the name of the game into their iPhone, Android or Windows Phone.
 
esrb washington capitals
Comments
blog comments powered by Disqus
Game Screens
E3 Day 2 images

Showfloor images from E3 2014

Showfloor images from E3 2011

Showfloor images from E3 2016

Online
There are currently 0 members and 76 guests on the website right now.
Who's On?
Activity in the past 10 minutes:
  • 76 guests
Best News this Month
Data Pack 3.0 released for PES 2018
Latest update brings 11 new national team kits

Posted 3 days ago
Project Cars 2 getting Xbox One X Enhanced
Racing game will support multiple graphics options
30 days ago
Darwin Project open beta begins
Interested fans can try out the game this weekend
30 days ago
Dawn of War III development ends
No more content updates are planned for the RTS game
10 days ago
Future Microsoft Studios games to launch on Xbox Game Pass
First party releases will also be available on Game Pass service on launch day
26 days ago
Latest Comments
Elex Review
Feb 18, 2018 by Satanschild
I wish I could get a refund!
Elex Review
Feb 18, 2018 by Satanschild
I'm sorry to inform everyone...but unless the definition...
Data Pack 3.0 released for PES 2018
Feb 16, 2018 by Oscar Roca
Thanks
Data Pack 3.0 released for PES 2018
Feb 16, 2018 by Neri Obar
yea i guess Valencias official stadium is also added
Data Pack 3.0 released for PES 2018
Feb 16, 2018 by fvxc
nothing in the announcement about stadiums
New Game Network NGN Facebook NGN Twitter NGN Youtube NGN RSS