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Modern Warfare 3 sets more sales records

Shooter makes $775 million worldwide in the first week of release
Posted by SpectralShock
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Activision announced today that Call of Duty: Modern Warfare 3 has beat theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars.

The game established a five-day worldwide sell-through record of more than $775 million, exceeding the record of $650 million set a year ago by Call of Duty: Black Ops and $550 million two years ago for Call of Duty: Modern Warfare 2, according to Charttrack and retail customer sell-through information.

With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard. “Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world.”

More than 7.0 million multiplayer hours were logged playing Call of Duty: Modern Warfare 3 by the end of launch day, November 8, a 19% increase over last year’s 5.9 million multiplayer hours logged playing Call of Duty: Black Ops last year’s launch day.

More than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 up from 2.6 million unique gamers for Call of Duty: Black Ops.

The game also set a new franchise mark for the number of simultaneous online gamers playing Call of Duty on PlayStation Network on its first day.

Call of Duty: Modern Warfare 3 is available now for the Xbox 360, PlayStation 3, and Windows PC.