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MADDEN NFL 12
Platform: Xbox 360

Madden NFL 12 sells over a million in the first week

Sales Up 10 Percent since last year

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EA Sports has announced today that Madden NFL 12 has sold through more than 1.4 million copies across all consoles in its first week at retail (Aug. 30 - Sept. 5), up 10 percent over last year’s opening week of sales. Based on internal estimates, digital gross revenue, driven largely by the Madden Ultimate Team mode, is up 78 percent over last year.

Madden NFL 12 is off to a great start, and we’ve seen a tremendous amount of excitement and demand this first week,” said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. “Fans lined up at Best Buy stores around the country for midnight launch events to be the first to bring Madden NFL 12 home and get a jump on their rivals.”

With the start of the NFL season only days away, fans are thrilled to get back to football and they’re doing so in record numbers through Madden NFL 12,” says Andrew Wilson, executive vice president of EA SPORTS. “The growth across console and digital shows that the appetite for the Madden NFL franchise has never been bigger.”

Madden NFL 12 continues the yearly release tradition, featuring all 32 teams, stadiums, and favorite players in the league. Madden NFL 12 focuses on six key areas: Playbooks and Gameplay; Presentation; Franchise and Superstar modes; Dynamic Player Performance; Madden Ultimate Team; and Online Communities.

Madden NFL 12 is now available on the Xbox 360 and PlayStation 3.
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