EA partners with Manchester City for FIFA 12 content
Manchester City Football Club becomes an EA Sports partner
Manchester City Football Club has announced that it has teamed up with the global sports video game company, Electonic Arts, as its new partner.
The deal was announced at EA’s campus in British Columbia as part of City’s summer tour activity in Canada and is unprecedented in both its scale and scope within the computer game industry.
As part of the agreement, dedicated MCFC virtual content will be distributed through the Club and EA SPORTS’ digital channels, including MCFC match simulations prior to the fixtures and unique visuals of the City stars in action.
For the first time in the studio's history, it has created a virtual kit launch and this is just the first of a series of content that EA SPORTS will create for Manchester City fans. Club supporters can now watch the team play in the new home kit and score a goal for the very first time this season.
Nick Harford, Football Business Lead, EA SPORTS, said: “We are delighted to be entering into a dynamic new partnership with Manchester City. Through this agreement, EA SPORTS will invest in the creation of bespoke content and experiences that bring Manchester City fans across the globe closer to the team they love.”
Ian Cafferky, Chief Brand & Commercial Officer for Manchester City Football Club added: “The reputation of EA SPORTS is unparalleled, both within the video game industry and around the world. The fact that a company of EA’s calibre has joined our stable of valued partners, shows a clear indication of the Club’s growth and appeal to a global audience."
“Many of our supporters, not to mention first team players are huge fans of FIFA. The deal with EA SPORTS was therefore a natural fit and the beginning of what I know will be an exciting partnership.”
EA SPORTS will also be investing in dedicated experiential gaming areas, in around the Etihad Stadium, to further enhance City Square and the family zone within the concourse.
FIFA 12 is set to ship on PC, Xbox 360, and PlayStation 3 on September 30th in North America.
The deal was announced at EA’s campus in British Columbia as part of City’s summer tour activity in Canada and is unprecedented in both its scale and scope within the computer game industry.
As part of the agreement, dedicated MCFC virtual content will be distributed through the Club and EA SPORTS’ digital channels, including MCFC match simulations prior to the fixtures and unique visuals of the City stars in action.
For the first time in the studio's history, it has created a virtual kit launch and this is just the first of a series of content that EA SPORTS will create for Manchester City fans. Club supporters can now watch the team play in the new home kit and score a goal for the very first time this season.
Nick Harford, Football Business Lead, EA SPORTS, said: “We are delighted to be entering into a dynamic new partnership with Manchester City. Through this agreement, EA SPORTS will invest in the creation of bespoke content and experiences that bring Manchester City fans across the globe closer to the team they love.”
Ian Cafferky, Chief Brand & Commercial Officer for Manchester City Football Club added: “The reputation of EA SPORTS is unparalleled, both within the video game industry and around the world. The fact that a company of EA’s calibre has joined our stable of valued partners, shows a clear indication of the Club’s growth and appeal to a global audience."
“Many of our supporters, not to mention first team players are huge fans of FIFA. The deal with EA SPORTS was therefore a natural fit and the beginning of what I know will be an exciting partnership.”
EA SPORTS will also be investing in dedicated experiential gaming areas, in around the Etihad Stadium, to further enhance City Square and the family zone within the concourse.
FIFA 12 is set to ship on PC, Xbox 360, and PlayStation 3 on September 30th in North America.
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