Peyton Hillis selected for the cover of Madden NFL 12
Campaign with ESPN.com and SportsNation Results in Record 12.7 Million Fan Votes
Electronic Arts announced today that Peyton Hillis, running back for the Cleveland Browns, was selected by millions of fans across the country to grace the cover of Madden NFL 12.
Hillis, a No. 10 seed, defeated former Madden NFL 04 cover athlete and No. 3 seed Michael Vick (QB, Eagles) in the finals of an unprecedented campaign with ESPN.com and SportsNation that allowed fans to determine, by an online vote that was open to the public, the player to be featured on the cover of Madden NFL 12 when the game launches on August 30.
More than 12.7 million votes were logged overall in the campaign which ran from March 21 – April 27 through ESPNSportsNation.com online and via the mobile Web, the most ever for an ESPN poll or vote. With deep integrations across multiple ESPN platforms, including TV, radio, online, mobile, social media, ESPN Deportes and more, Hillis defeated Vick by a final margin of 66% to 34%. Fans rallied behind Hillis as he continually ousted higher seeded players in the bracket-style voting campaign, including No. 7 seed Ray Rice (Baltimore Ravens), No. 2 seed Matt Ryan (Atlanta Falcons), No. 6 seed Jamaal Charles (Kansas City Chiefs), and No. 1 seed Super Bowl XLV MVP Aaron Rodgers (Green Bay Packers).
“Our fans have responded in record-setting fashion to honor Peyton Hillis, and we’re extremely pleased to welcome him into an exclusive fraternity of NFL players to appear on the cover of the Madden NFL franchise,” said Anthony Stevenson, Senior Product Manager of EA SPORTS. “This year’s cover voting campaign with ESPN has sparked incredible debate and conversation amongst fans and NFL players, which is a testament to the interest in and anticipation for Madden NFL each year. The amount of support that Hillis generated nationally and within his home market of Cleveland was truly impressive.”
“This has been a humbling experience and I want to thank all the fans in Cleveland and throughout the country that got behind me and voted each and every week,” said Peyton Hillis, running back for the Cleveland Browns and the fourth running back to appear on the cover of the Madden NFL franchise. “I’ve been playing Madden NFL for ten years, and it’s a dream to know that I’ll be on the cover of this great game. I’m looking forward to another big season with the Browns to show fans how much we appreciate them.”
In celebration of Hillis’ victory and to officially kick off the Madden NFL 12 season, EA SPORTS hosted an event for fans in the middle of New York City’s Times Square today featuring a photo shoot and a first preview of Madden NFL 12. One image from the photo shoot with Hillis will appear on the cover of this year’s game.
Madden NFL 12 launches on August 30 on Xbox 360 and PlayStation 3.
Hillis, a No. 10 seed, defeated former Madden NFL 04 cover athlete and No. 3 seed Michael Vick (QB, Eagles) in the finals of an unprecedented campaign with ESPN.com and SportsNation that allowed fans to determine, by an online vote that was open to the public, the player to be featured on the cover of Madden NFL 12 when the game launches on August 30.
More than 12.7 million votes were logged overall in the campaign which ran from March 21 – April 27 through ESPNSportsNation.com online and via the mobile Web, the most ever for an ESPN poll or vote. With deep integrations across multiple ESPN platforms, including TV, radio, online, mobile, social media, ESPN Deportes and more, Hillis defeated Vick by a final margin of 66% to 34%. Fans rallied behind Hillis as he continually ousted higher seeded players in the bracket-style voting campaign, including No. 7 seed Ray Rice (Baltimore Ravens), No. 2 seed Matt Ryan (Atlanta Falcons), No. 6 seed Jamaal Charles (Kansas City Chiefs), and No. 1 seed Super Bowl XLV MVP Aaron Rodgers (Green Bay Packers).
“Our fans have responded in record-setting fashion to honor Peyton Hillis, and we’re extremely pleased to welcome him into an exclusive fraternity of NFL players to appear on the cover of the Madden NFL franchise,” said Anthony Stevenson, Senior Product Manager of EA SPORTS. “This year’s cover voting campaign with ESPN has sparked incredible debate and conversation amongst fans and NFL players, which is a testament to the interest in and anticipation for Madden NFL each year. The amount of support that Hillis generated nationally and within his home market of Cleveland was truly impressive.”
“This has been a humbling experience and I want to thank all the fans in Cleveland and throughout the country that got behind me and voted each and every week,” said Peyton Hillis, running back for the Cleveland Browns and the fourth running back to appear on the cover of the Madden NFL franchise. “I’ve been playing Madden NFL for ten years, and it’s a dream to know that I’ll be on the cover of this great game. I’m looking forward to another big season with the Browns to show fans how much we appreciate them.”
In celebration of Hillis’ victory and to officially kick off the Madden NFL 12 season, EA SPORTS hosted an event for fans in the middle of New York City’s Times Square today featuring a photo shoot and a first preview of Madden NFL 12. One image from the photo shoot with Hillis will appear on the cover of this year’s game.
Madden NFL 12 launches on August 30 on Xbox 360 and PlayStation 3.
Share:
Comments
Online
There are currently 0 members and 169 guests on the website right now.
Who's On?
Activity in the past 10 minutes:
Who's On?
Activity in the past 10 minutes:
- 169 guests
