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Kinect for Xbox 360 lands at retail

Kinect transforms Times Square into a celebration

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Last night, New York’s famed Times Square went controller-free, as the Crossroads of the World was transformed into a dancing, singing, A-list celebration for today’s North American launch of Kinect for Xbox 360. A full day of demos, star-studded appearances and a massive, choreographed dance routine lit up the square.

“Kinect transforms entertainment and introduces Xbox 360 to millions of new people — families, friends and people of all ages,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft Corp., who will ring the opening bell at the Nasdaq stock exchange today. “Years of research and a team of engineers and artists have created something approachable, simple and affordable that everyone can enjoy.”

The Kinect for Xbox 360 Experiential Tour pulled into Times Square at 8 a.m. yesterday, opening its doors to thousands of passers-by. Actor/producer Mark Wahlberg then joined Xbox to get millions of kids off the couch, active and into the controller-free fun, announcing that Microsoft will donate Kinect for Xbox 360 to thousands of Boys & Girls Clubs across the country.
 
kinectlaunch

Later that evening, hundreds of choreographed dancers took to the streets with best-selling recording artists Ne-Yo and Lady Sovereign for a surprise concert tribute. And as the clock struck midnight, the flagship Toys“R”Us in Times Square joined thousands of retailers across the country as they opened their doors.

And if you’re one of the Xbox LIVE Gold members, you can control movies, music and even live sports from ESPN on Xbox LIVE with the wave of a hand or the sound of your voice. Share your experiences with friends and family over Xbox LIVE and through Video Kinect — a video chat experience that can be enjoyed couch to couch or with Windows Live Messenger.

The all-in-one Xbox 360 4GB Console with Kinect includes the new Xbox 360 4GB console, Kinect sensor and “Kinect Adventures,” priced at $299.99. Or for those who have an Xbox 360 console at home, the stand-alone Kinect for Xbox 360, priced at $149.99, includes the Kinect sensor and “Kinect Adventures".
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