World of Warcraft: Shadowlands sells 3.7 million copies at launch

Blizzard Entertainment has announced that World of Warcraft: Shadowlands, the latest expansion for the MMO, sold through more than 3.7 million units globally within 24 hours of launch, making it the fastest-selling PC game of all time, based on internal Activision Blizzard company records and reports from key distributors.

The previously announced industry record-holder, Blizzard’s own Diablo III, sold through more than 3.5 million copies as of its first day of release. Today’s announcement confirms that Shadowlands has surpassed that milestone as well as any other reported sell-through achievement for the same time frame among all PC games historically.

In the months leading up to the expansion’s release and the time since launch, the game reached and has sustained its highest number of players on monthly or longer-term subscriptions compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East. Players have spent more time in Azeroth year to date than in the same period of any of the last 10 years.

Shadowlands is the eighth expansion for the massively multiplayer online role-playing game. Launched worldwide starting on November 23, Shadowlands sends players to the unexplored expanse of Warcraft’s afterlife, where the machinations of Sylvanas Windrunner and the malevolent Jailer threaten the very balance of life and death.

World of Warcraft is available on PC.

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