Space Marine gets reward program
"Receive reward points for viral activity" courtesy of Honor Guard reward scheme
THQ today announced that it will be launching a rewards program for upcoming 3rd Person Action/Shooter, Warhammer 40,000: Space Marine, scheduled to ship for the Xbox 360, PlayStation 3 computer entertainment system and Windows PC.
The loyalty program, dubbed ‘Honor Guard’, will allow gamers to become part of an elite group of Space Marine fans who will be given the opportunity to become involved in the success of the game. Honor Guard members will get the latest news, exclusive access to first look assets and receive reward points for viral activity, which could result in rewards of exclusive Space Marine branded items.
To kick off the Honor Guard program THQ will be handing out an Ultramarine cloth patch at Gamescom with directions on how to register for a FREE “For the Emperor” ring tone. The patch will also be handed out at Games Workshop’s US Games Day event in Baltimore on August 21st, 2010, and the UK Games Day event at the Birmingham NEC on September 26th, 2010. This item is the first of five items that fans are encouraged to collect over the next few months at various shows around the globe. More details about these items will be released throughout the year.
Travis Plane, Vice President of Global Brand Management commented: “Rewarding community for their role as opinion formers is important to us so we are delighted to be able to unveil the Honor Guard program.”
Set in the rich Warhammer 40,000 universe created by Games Workshop, Space Marine is scheduled to be released worldwide for Xbox 360, PlayStation 3 system and PC in calendar 2011.
The loyalty program, dubbed ‘Honor Guard’, will allow gamers to become part of an elite group of Space Marine fans who will be given the opportunity to become involved in the success of the game. Honor Guard members will get the latest news, exclusive access to first look assets and receive reward points for viral activity, which could result in rewards of exclusive Space Marine branded items.
To kick off the Honor Guard program THQ will be handing out an Ultramarine cloth patch at Gamescom with directions on how to register for a FREE “For the Emperor” ring tone. The patch will also be handed out at Games Workshop’s US Games Day event in Baltimore on August 21st, 2010, and the UK Games Day event at the Birmingham NEC on September 26th, 2010. This item is the first of five items that fans are encouraged to collect over the next few months at various shows around the globe. More details about these items will be released throughout the year.
Travis Plane, Vice President of Global Brand Management commented: “Rewarding community for their role as opinion formers is important to us so we are delighted to be able to unveil the Honor Guard program.”
Set in the rich Warhammer 40,000 universe created by Games Workshop, Space Marine is scheduled to be released worldwide for Xbox 360, PlayStation 3 system and PC in calendar 2011.
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