EA Sports partners with English Premier League
Exclusive Partnership to Deliver Enhanced Experiences for EA SPORTS Football Gamers and Fans of the Barclays Premier League
Electronic Arts and the Premier League today announced that EA SPORTS has become the Official Sports Technology Partner of the Premier League. Under the partnership, EA SPORTS will expand its current relationship with fans of the Barclays Premier League with exclusive enhanced experiences and even greater authenticity inside of EA SPORTS Football products. EA SPORTS branding will be featured on all live on-screen broadcasts of Barclays Premier League fixtures, and EA SPORTS will work with broadcasters to develop enhancements for match day broadcast analysis and increased fan interaction. EA SPORTS will also sponsor the Player Performance Index and will explore new ways to utilize more in depth Barclays Premier League statistics than ever before in future iterations of EA SPORTS Football products.
“As the most watched domestic football competition in the world, the Barclays Premier League delivers tremendous global exposure and direct access to one of the most passionate football audiences in the world,” said Matt Bilbey, Vice President of Football, EA SPORTS. “Partnering with the Premier League further establishes EA SPORTS and its FIFA franchise as the ultimate, authentic football gaming experience. We look forward to adding further in-game authenticity with the direct access to the Player Performance Index as well as releasing new ways to leverage our technology to enhance the fans enjoyment of Barclays Premier League football on and beyond match day each week.”
Premier League Director of Sales & Marketing, Richard Masters, said: “We are extremely pleased that EA SPORTS has had the foresight to enter into this exciting new partnership that will connect with Barclays Premier League fans in new and inventive ways. Fans have a thirst for statistics and information and that is something that the Premier League, working with EA SPORTS, will provide to a level not seen before in professional football.”
In addition to the Sports Technology Partnership agreement, the Premier League and EA have also agreed upon an extension to the Electronic Game License.
EA Sports FIFA 11 will be available in stores world-wide this Fall for the PlayStation 3, Xbox 360 and PC. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C.
“As the most watched domestic football competition in the world, the Barclays Premier League delivers tremendous global exposure and direct access to one of the most passionate football audiences in the world,” said Matt Bilbey, Vice President of Football, EA SPORTS. “Partnering with the Premier League further establishes EA SPORTS and its FIFA franchise as the ultimate, authentic football gaming experience. We look forward to adding further in-game authenticity with the direct access to the Player Performance Index as well as releasing new ways to leverage our technology to enhance the fans enjoyment of Barclays Premier League football on and beyond match day each week.”
Premier League Director of Sales & Marketing, Richard Masters, said: “We are extremely pleased that EA SPORTS has had the foresight to enter into this exciting new partnership that will connect with Barclays Premier League fans in new and inventive ways. Fans have a thirst for statistics and information and that is something that the Premier League, working with EA SPORTS, will provide to a level not seen before in professional football.”
In addition to the Sports Technology Partnership agreement, the Premier League and EA have also agreed upon an extension to the Electronic Game License.
EA Sports FIFA 11 will be available in stores world-wide this Fall for the PlayStation 3, Xbox 360 and PC. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C.
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