Valve to create Steam sections in retail stores

Dedicated space for hardware and prepaid cards in gaming stores

Posted on Oct 6, 2015 - 10:33pm EST

Valve has announced dedicated Steam Sections will be launching this fall in GameStop (USA), GAME UK, and EB Games (Canada) stores.

The section will feature the Steam Hardware devices launching November 10 (Steam Controller, Steam Link, and Steam Machines) as well as a variety of Steam prepaid cards. Through the holiday season, GameStop, GAME UK, and EB Games will be the exclusive non-digital retailer for the Steam Hardware products in their respective territories.

Valve partnered with these retailers earlier this year to launch the pre-order for the Steam Hardware devices, offering gamers the chance to receive their gear 30 days prior to launch. That offer sold out in less than a month, and those who pre-order now through the Nov 10 launch will receive free copies of Rocket League and Portal 2.

Steam offers more than 6,000 titles to millions of gamers around the world. Targeted for release on November 10, the Steam Controller, Steam Link, and Steam Machines are a collection of hardware designed to expand the Steam gaming experience into any room in the home.