Release date for Deus Ex: Mankind Divided
Confusing preorder campaign is poorly received by fans
Square Enix today announced that Deus Ex: Mankind Divided will officially launch globally on February 23, 2016 for the PlayStation 4, Xbox One and Windows PC.
They have also revealed a confusing preorder system, titled “Augment Your Pre-Order” - in which increasing tiers of pre-order bonuses will be unlocked as more copies of the game are reserved. Fans can choose one item in each tier.
- TIER 1 – ONE ITEM PER PRE-ORDER
- Intruder Pack
- Enforcer Pack
- Classic Pack
- TIER 2 – ONE ITEM PER PRE-ORDER
- Digital art book that shows the aesthetic of the game. OR
- Digital OST sampler with six tracks from Michael McCann.
- TIER 3 – AVAILABLE FOR EVERYONE
- Unlock the “Desperate Measures” pre-order mission in which Adam returns to the epicenter of the Ruzicka Train Station explosion and must rely on his augmentations and covert operative skills to unveil the true culprit responsible for the bombing.
- TIER 4 – ONE ITEM PER PRE-ORDER
- Digital comic book that dives deeper into the game’s global conspiracies, OR
- A novella that follows iconic characters from Deus Ex: Human Revolution.
- TIER 5 – AVAILABLE FOR EVERYONE
- If players meet this tier, the game will release four days before the official release date.
A Collector's Edition is also available for pre-order. It contains all the items from the 'Augment Your Pre-Order' campaign. It also includes a 48-page 'Titan' Art Book, a 9" Adam Jensen figurine, a limited edition steelbook and a copy of the game.
Mankind Divided is not the first game to offer a tiered preorder reward system. BioShock: Infinite offered a similar campaign back in 2013 on Steam, giving players a copy of XCOM and BioShock once they hit a certain number of preorders. Although that game did not allow you to choose between items and it did not result in the game being released early. Tales of Zestiria currently has a tiered preorder campaign on Steam, giving pre-purchasers costumes and potentially a free game.
At the time of writing, the official YouTube video for 'Augment Your Pre-Order' has 164 likes and 11,200 dislikes, representing an approval rating of approximately 1.5%. It remains to be seen if Eidos will react to this situation as fans are clearly displeased with the current preorder campaign.