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Los Angeles to continue hosting E3 until 2015
ESA confirms the big show won't be moving from the city
Posted by Alex 'SpectralShock' V on Jul 30, 2012 - 10:21am EST (Jul 30, 2012 10:21)
The Electronic Entertainment Expo (E3) will remain in Los Angeles for the next three years it was announced today by the Entertainment Software Association (ESA), which owns E3.
It was also confirmed that E3 2013 would take place June 11-13, 2013, at the Los Angeles Convention Center, L.A. LIVE and a plethora of venues throughout downtown Los Angeles and the City.
“We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry’s biggest announcements and we look forward to remaining in LA,” said Michael D. Gallagher, CEO of the ESA. “Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG.”
The three-year agreement with Los Angeles also ensures E3 will continue as scheduled alongside AEG’s plans for downtown Los Angeles, including development of the new Farmer’s Field.
“ESA supports AEG’s mission and vision for downtown Los Angeles and the areas surrounding the Los Angeles Convention Center,” Gallagher said. “We appreciate AEG’s willingness to work in partnership with our organization to not only create a construction schedule to accommodate the needs of our guests but also their commitment to incorporate many of our suggestions into the design of the new venues.”
In 2012, E3 brought 45,700 video game industry professionals and retailers from 103 countries together for a three day industry trade show that generated $40 million in revenue for Los Angeles.