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EA Financials show strong sales, micro-transaction growth
Downloads and micro-transactions totaling $108 million for the publisher
Posted by Alex 'SpectralShock' V on May 7, 2012 - 5:11pm EST (May 7, 2012 17:11)
Electronic Arts today announced preliminary financial results for its fourth fiscal quarter and fiscal year ended March 31, 2012.
“We are proud to report a strong quarter and a fiscal year highlighted with $1.2 billion of digital revenue,” said Chief Executive Officer John Riccitiello. “In the coming year, we break away from the pack, with a very different profile than the traditional game companies and capabilities that none of our new digital competitors can match.”
Strong results were driven by the launches of Mass Effect 3, FIFA Street 4, SSX and Kingdoms of Amalur: Reckoning. FIFA 12 established the best year in franchise history - with downloads and micro-transactions totaling $108 million.
Q4 full-game downloads were up 76 percent year-over-year, contributing $60 million in the quarter, driven in part by Star Wars: The Old Republic, where active subscribers are 1.3 million in number.
EA’s Play4Free brands are generating an average of nearly $2 million per week. Several more EA brands will be introduced in the Play4Free portal in fiscal 13.
Origin platform for games and services has registered 11 million players and generated approximately $150 million in ten months.
The most interesting line in the report reads that in fiscal 13, EA will invest $80 million in development of games for so-called "Gen4 console systems".