RSS Feeds NGN on Facebook NGN on Twitter NGN on YouTube
Welcome, Guest. Login | Register | PW? ]
Header logo
Index » News » All

ESRB teams up with sports franchise to raise awareness


Washington Capitals promote "box checks" for ratings

Posted on Dec 1, 2011 - 10:11am EST (Dec 1, 2011 10:11)

In time for the holiday shopping season, the Entertainment Software Rating Board (ESRB) and the Washington Capitals teamed up to promote awareness of the ESRB rating system among parents.

The ESRB released a Public Service Announcement (PSA) featuring Capitals center Jeff Halpern and goaltender Tomáš Vokoun that aims to make parents more familiar with the ratings information available to help them determine which video games are right for their children. In the ad, the players encourage a father and son to do a "box check" before purchasing a video game, showing them where to find the game's rating symbol and content descriptor on its packaging.

ESRB distributed the 30-second ad to television and radio stations throughout the Washington, D.C. metro area. The PSA also plays on video display boards during Capitals home games and on the Capitals website.

The ESRB's partnership with the Washington Capitals is one of several relationships the organization built with professional sports teams to promote video game ratings. In 2010, the ESRB released PSAs featuring members of the New Orleans Saints and Chicago Blackhawks. These ads and other public awareness efforts have built recognition among parents of the rating system. As a result, 65 percent of parents report regularly checking a game's rating before making a purchase and 98 percent believe the rating system is helpful in choosing games for their children, according to Peter D. Hart Research Associates.

The ESRB also continues to develop new tools to help parents access rating information. Last month the organization released an upgraded version of its ratings search app. Now integrated with voice recognition technology, this tool instantly provides parents with a game's rating summary simply by typing, photographing, or saying the name of the game into their iPhone, Android or Windows Phone.
 
esrb washington capitals


Share

Comments
blog comments powered by Disqus
There are currently 0 members and 63 guests on the website right now.
Who's On?
Activity in the past 10 minutes:
  • 63 guests
Popular News this Month
Contest: Win a Destiny Beta code on Xbox One
The beta launches on Microsoft console this week, so grab a code!

Posted 3 days ago by SpectralShock
Comments (0)

EA offers Ultimate Editions for ...
Madden NFL 15, FIFA 15 and NHL 15 offer Ultimate Team bonuses for preordering
28 days ago

Contest: Win a Destiny Beta code...
We are giving away two entries into the beta that launches this week
11 days ago

July 2014 Games with Gold revealed
Guacamelee free for its Xbox One debut
29 days ago

Independence Day event begins in...
Bonus cash, rewards, discounts and more this weekend
22 days ago

Microsoft to close Xbox Entertai...
Division originally created to produce high end video content
6 days ago

Final episode of The Wolf Among ...
Episode 5 concludes the season
16 days ago
Last 6 Months Platform
Other
1. Sony raises PS4 pricin...
Posted: 132 days ago
Author: SpectralShock

PC
2. Red Orchestra 2: Heroe...
93 days ago

Other
3. Guacamelee heading to ...
141 days ago

PC
4. Child of Light now ava...
86 days ago

PC
5. Ubisoft creating eBook...
98 days ago

Other
6. DBZ: Battle of Z adds ...
121 days ago

Other
7. Video Games Live: Leve...
149 days ago

Other
8. Final planned DLC for ...
128 days ago

PC
9. MotoGP 14 releasing in...
56 days ago

PC
10. Far Cry 4 announced
71 days ago
Latest Comments
The Sims 2 Ultimate...
Jul 24, 2014 by JamesJay
Old game but a classic,...
JamesJay

Contest: Win a Destiny...
Jul 22, 2014 by Craonic
Can't wait for this!!
Craonic

The PC Gaming Alliance...
Jul 22, 2014 by nutcrackr
What a joke, their original goal...
nutcrackr

The PC Gaming Alliance...
Jul 22, 2014 by Tim Reid
Maybe the were like the marvel...
Tim Reid

The PC Gaming Alliance...
Jul 22, 2014 by David Will
It speaks volumes about how...
David Will

pfooter
Advertisement ▼