Messi to join EA Sports brand
One of the top players in the world set to represent the FIFA series
Posted by Alex 'SpectralShock' V on Nov 24, 2011 - 10:55am EST (Nov 24, 2011 10:55)
Electronic Arts has announced that EA SPORTS has signed the world’s top soccer player, Barcelona and Argentina superstar Lionel Messi, to a multi-year endorsement contract that will see him become the global face of the EA SPORTS FIFA Soccer franchise.
“Our FIFA franchise is the number one selling sports videogame franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars,” said Matt Bilbey, Vice President and GM of Soccer, EA SPORTS.
“I want to be part of the team behind the best sports game in the world and be associated with the great EA SPORTS name,” said Messi. “EA SPORTS is a brand that shares my values of creativity, excellence and social responsibility.”
The multi-faceted partnership will see Messi become an EA SPORTS Ambassador. He will become the cornerstone of marketing and advertising campaigns, featured on packaging (starting with FIFA Street in 2012), and utilized in social media activities around the world.