RSS Feeds NGN on Facebook NGN on Twitter NGN on YouTube
Welcome, Guest. Login | Register | PW? ]
Header logo
Index » News » PC

Xfire Launches games store

Although the website has been open for a while, today it was announced Xfire Store will bring unique online shopping experience to its 14.5M users

Posted on
Xfire, the leading online gamer community with 14.5M users, today announced the launch of the Xfire Game Store – the first social-shopping game store. Social interactions on the Xfire network serve not only to empower gamers to discover, share, and play games but also to influence them to buy games their friends play.
 
For the first time, gamers will discover and purchase games based on various forms of social interactions with their friends on the Xfire site, such as:
  • Reading in the Activity Report about new games their friends have recently purchased and are playing for the first time,
  • Visiting Xfire Communities and Forums to see who among their peers have purchased and played new games,
  • Watching Live Video Broadcasts of gameplay by friends, gamer celebrities and game developers, and
  • Viewing gamer profiles, including game hours and purchases, on the Xfire application and website.
Initially, the Xfire Game Store will launch with several social shopping features and additional ones will be rolled out over time. Today marks the launch of four stores in the United States, UK, Germany and the greater European Union.
“The launch of the Xfire Game Store will expand Xfire’s revenue beyond advertising to e-commerce,” said Chris Kirmse, General Manager. “Leveraging our large, fast-growing, loyal, and engaged community of 14.5M users mainly from North America and Europe, we believe that Xfire can become one of the leading destinations for digital distribution of games. We believe that our social architecture will provide unique sales and marketing opportunities for publishers resulting in increased sales.”
 
“This is a great opportunity to put our titles in front of large and loyal PC gamers. We're thrilled to distribute our games through the Xfire Game Store. Digital distribution contributes a significant portion of our revenue and I’m excited to see Xfire entering into this growing market” says Christian Svensson, VP, Strategic Planning and Business Development at Capcom. “Given the Xfire user demographic in North America and Europe, we believe that our titles will have a great appeal to their users”.
 
Kirmse added: “A recent survey indicated that 75% of Xfire users have purchased digital content. Subsequently, we believe our users will feel inclined to purchase games from the same destination where they socialize and play their favorite games”.
 
“The digital distribution market for games is expected to triple over the next five years reaching nearly $9 billion by 2014. Xfire’s users play all types of PC games from hardcore games to casual games, MMO and F2P games. It makes sense for Xfire to leverage their large PC game user base by entering into the digital distribution market segment. I anticipate that many users will naturally purchase games while using Xfire’s platform as part of their gaming experience” says David Cole, Industry analyst and Principal at DFC Intelligence.
Comments
blog comments powered by Disqus
Post Comment
You may not post comments as a guest. Please register or login to your account.
Username:
Password:
Create a new account?
Forgot your password?
Game Screens
E3 Day 1 images

Show floor images from E3 2012

GDC Conference

Show floor images from E3 2012

Online
There are currently 0 members and 67 guests on the website right now.
Who's On?
Activity in the past 10 minutes:
  • 67 guests
Best News this Month
Pro Evolution Soccer 2015 soundtrack detailed
Popular and upcoming artists provide music for the annual football game

Posted 15 days ago
Ubisoft announces system requirements for Assassin’s Cr...
High-end PCs needed to run the next-gen Assassin’s Creed game
27 days ago
Prey 2 cancelled
Publisher Bethesda Softworks confirms the sequel no longer in development
20 days ago
Borderlands: The Pre-Sequel gets Handsome Jack Doppelgang...
Play as tyrant-in-training Jack the Doppelganger, Handsome Jack's body double
8 days ago
Free DLC planned for The Witcher 3: Wild Hunt
DLC program will release 16 pieces of content
14 days ago
Latest Comments
Rocksmith 2014 Edition out now for new consoles
Nov 16, 2014 by JamesJay
That's strange, are you sure? Ubisoft themselves said it...
Rocksmith 2014 Edition out now for new consoles
Nov 16, 2014 by David Jenkins
DLC purchased for XBOX 360 is NOT compatible with XBOX...
Just Cause 3 announced
Nov 16, 2014 by Tim Reid
Burnout meets Just Cause 2, I am so up for this
Indie Spotlight - PAX Aus 2014
Nov 14, 2014 by JamesJay
wow thanks for the great summary!
Call of Duty: Advanced Warfare Review
Nov 13, 2014 by nutcrackr
Ah yes, the Antarctica mission. Never did quite...
New Game Network NGN Facebook NGN Twitter NGN Youtube NGN RSS