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Tetris Lotto tickets launched in CanadaTetris Brand Instant Ticket launches in Quebec Posted by Alex 'SpectralShock' V on Aug 30, 2011 - 10:13am EST (Aug 30, 2011 10:13) |
Pollard Banknote Limited, along with Loto-Québec and The Tetris Company, have teamed up to bring Québecers a Tetris themed instant lottery ticket.
Launched on August 22, 2011, the Loto-Québec $3 Tetris lottery game offers players the chance to instantly win up to $25,000, as well as the opportunity to play the Tetris game online and join a second chance draw via Loto-Québec’s interactive website. “The Tetris brand has become a lifestyle and we’re thrilled to introduce the first Pollard Tetris-themed lottery ticket in Canada,” said Henk Rogers, Managing Director of The Tetris Company. “The Tetris brand has really caught on in the lottery world. This is the second Tetris game to be launched during the month of August in North America, and there are more launches to come in the near future,” exclaimed Sina Aiello, Vice President, Licensed Products, Pollard Banknote. “This popular brand crosses all language barriers. We are excited to partner with Loto-Québec and provide marketing support and prizing that will thrill and make Tetris the topic of water cooler talk throughout Québec.” The Tetris game is one of the most popular casual video games of all time, with hundreds of millions of players worldwide and loved by people of all ages.  |
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