New ESA report details gaming demographics
2011 Essential Facts About the Computer and Video Game Industry report reveals new details
More women and adults play video games than ever before, according to new research released last month by the ESA.
The 2011 Essential Facts About the Computer and Video Game Industry report (PDF) revealed that 82 percent of gamers are adults and 42 percent of gamers are women. In fact, women age 18 or older represent more than one third of the game-playing population. The report also highlighted the growing popularity of digital interactive game content, with purchases of digital full games, digital add-on content, mobile apps, subscriptions and social network gaming accounting for 24 percent of industry sales in 2010, compared with 20 percent in 2009.
Nearly three-quarters of American households play video games. According to the survey, these gamers often play at home with friends or while on the go; 65 percent report playing games with other gamers in person, and 55 percent play games on their phones or handheld device.
The report also found that parents see a number of positive benefits of game play for their children and family. Sixty-eight percent of parents believe that game play provides mental stimulation or education, 57 percent believe games encourage their family to spend time together, and 54 percent believe that game play helps their children connect with friends. Fifty-nine percent of parents believe that video games provide more physical activity now than five years ago, a nod to the industry’s increased development of active-play games.
These and other findings from the 2011 Essential Facts demonstrate that video games are everywhere and played by virtually everyone. The already widespread appeal of video games promises to continue expanding.
The 2011 Essential Facts About the Computer and Video Game Industry report (PDF) revealed that 82 percent of gamers are adults and 42 percent of gamers are women. In fact, women age 18 or older represent more than one third of the game-playing population. The report also highlighted the growing popularity of digital interactive game content, with purchases of digital full games, digital add-on content, mobile apps, subscriptions and social network gaming accounting for 24 percent of industry sales in 2010, compared with 20 percent in 2009.
Nearly three-quarters of American households play video games. According to the survey, these gamers often play at home with friends or while on the go; 65 percent report playing games with other gamers in person, and 55 percent play games on their phones or handheld device.
The report also found that parents see a number of positive benefits of game play for their children and family. Sixty-eight percent of parents believe that game play provides mental stimulation or education, 57 percent believe games encourage their family to spend time together, and 54 percent believe that game play helps their children connect with friends. Fifty-nine percent of parents believe that video games provide more physical activity now than five years ago, a nod to the industry’s increased development of active-play games.
These and other findings from the 2011 Essential Facts demonstrate that video games are everywhere and played by virtually everyone. The already widespread appeal of video games promises to continue expanding.
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